Boost album & digital music sales
Album sales have declined dramatically in recent years. As illegal downloads soar, it has become harder and harder to convince consumers to pay for CDs. This is true, particularly for the 14-25 year olds, who are among the most important buyers of music and "power downloaders".
At the same time recent success of premium CDs illustrate that consumers are willing to pay for exciting, high value content. Miyow's personalized music can increase the "reason to buy" for CDs dramatically. You can now offer customers the option to personalize a hit with their name and change the rest of the lyrics to the degree your artists feel comfortable with. By bundling a promotional code for the versions with a CD, you can create a strong incentive to pay for attractive features available exclusively with the CD. You can allow customers to use their personalized versions in many ways, e.g. as greetings, personalized ringtones, fun messages and much more.
The great advantage of personalized music is that it is piracy proof, since the text and name recordings reside on the server. As each user downloads a personalized version of the song, each song is different.
You may choose to limit access to the personalized versions to CD customers via promotion codes in the CD. This creates a strong incentive to buy the CD instead of simply downloading the "ordinary" non-personalized version of the song off the net.
In addition to boosting CD sales, personalized features can also be used in many other ways to help you boost sales, e.g. as premium content for digital downloads, personalized jingles, personalized ringtones, promotion jingles, ad campaigns and much more.
Adding personalization to a new or existing release is simple. We provide a turnkey solution and manage implementation from A to Z. Our LyriMix™ technology is designed to use your master soundtrack directly to ensure best sound quality. Studio time with the singer required to record the names and text modules offered for personalization is typically around 2-4 days.
Contact us to see how personalized music can work for you
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